![]() ![]() The dissemination activity is an integral part of the project for its entire duration. To maximize its impact and reach new audiences, it is advisable to make the most of social channels and adopt a balanced mix of online and offline communication tools: website, workshops, seminars, conferences, press releases, audiovisual and multimedia products, public events, contacts and existing networks. ![]() There are different methods of disseminating European projects. To raise the awareness of future funding authorities by ensuring the continuity and sustainability of the project.To influence decision-makers and facilitate their decisions by formulating recommendations.To publicize the funding of the European Commission and its commitment to the development of territories and citizens.To facilitate and strengthen the relationships between the project partners to achieve the expected results.To strengthen and broaden the involvement and participation of target groups.To raise awareness of the importance of the project for the areas concerned.To disseminate information both on the project in general and on specific activities and products, highlighting their added value and innovativeness.Media: they are strategically important as they can amplify their communications, giving strong resonance to the project actions. Stakeholders: they are qualified stakeholders and can evaluate the project’s effects in technical and economic terms.Ĭitizens: while not having a direct interest in the project’s results, they can still benefit from it in terms of quality of life, opportunities for the territory, etc. In particular, the European Commission needs communications that can account for the positive investment made in financing the project. ![]() Institutional interlocutors: they require constant updating concerning the implementation phases of the project. Who are the stakeholders of the dissemination?.Project outcomes may include concrete (tangible) results, knowledge, skills, and experience that both the project organizers and the participants have acquired (abstract results). Involving the target groups in the activities will also help maximize the use of the project results. In European projects, a good dissemination plan should include measurable and realistic objectives, meet a timetable and provide resource planning for the activities to be carried out. WHEN: to establish the most opportune moments to achieve the dissemination objectives.TO WHOM: identify the target group for dissemination.WHAT: define what to communicate, messages and products.The critical elements of our communication/dissemination plan will be: The dissemination strategy of European projects must define the structure and content of the messages to be transmitted, which segments of the population it is most useful to send them, and which are the most suitable channels to convey them. Consequently, it may be more effective to plan an overall strategic framework that covers both activities to make the most of available resources. On the other hand, communication includes information and promotion activities to increase the visibility of the project and therefore is aimed at a more generic target (public opinion, the media). In this case, the target audience will be subjects specialized in a specific sector, such as the scientific community or legislators. When we talk about dissemination, we refer to the transfer of results to favour their exploitation (also of an economic type) in a perspective of practical use. ![]() “Dissemination” and “communication” are two concepts often used interchangeably, but we need to clarify this point. Therefore, this project activity deserves particular attention both in the drafting phase of the project proposal and during its implementation. This is essential as it facilitates the transfer of results and their use by a wider audience. In European projects, the term “dissemination” indicates the set of actions and strategies aimed at disseminating information on the results of the project to maximize its impact on individuals, entities, and communities. ![]()
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